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Publisher: AUERBACH; 1 edition
Language: English
ISBN: 0849350808
Paperback: 432 pages
Data: December 5, 2007
Format: PDF
Description: Semantic Webs promise to revolutionize the way computers find and integrate data over the internet. They will allow Web agents to share and reuse data across applications, enterprises, and community boundaries. However, this improved accessibility poses a greater threat of unauthorized access, which could lead to the malicious corruption of information. Building Trustworthy Semantic Webs addresses the urgent demand for the development of effective mechanisms that will protect and secure semantic Webs.
Design Flexible Security Policies to Improve Efficiency
Securing semantic Webs involves the formation of policies that will dictate what type of access Web agents are allowed. This text provides the tools needed to engineer these policies and secure individual components of the semantic Web, such as XML, RDF, and OWL. It also examines how to control unauthorized inferences on the semantic Web. Since this technology is not fully realized, the book emphasizes the importanceof integrating security features into semantic Webs at the onset of their development.
Through its expansive coverage, Building Trustworthy Semantic Webs describes how the creation of semantic security standards will ensure the dependability of semantic Webs. It provides Web developers with the tools they need to protect sensitive information and guarantee the success of semantic Web applications.
Publisher: Microsoft Press; Rev Ed edition
Language: English
ISBN: 0735621217
Paperback: 640 pages
Data: September 8, 2004
Format: PDF
Publisher: Sybex
Language: English
ISBN: 0782141935
Paperback: 608 pages
Data: July 21, 2003
Format: CHM
Description: Here's the book you need to prepare for the Developing XML Web Services and Server Components with Microsoft Visual Basic .NET and the Microsoft .NET Framework exam (70-310). This Study Guide provides:
* In-depth coverage of official exam objectives
* Practical information on using Visual Basic .NET to develop Web services using XML
* Hands-on exercises designed to give you the skills needed to approach the exams with confidence
Publisher: Microsoft Press
Language: English
ISBN: 0735615861
Paperback: 688 pages
Data: January 15, 2003
Format: CHM
Description: Learn how to build XML Web services and server components with MicrosoftВ® Visual BasicВ® .NET and Visual C# .NET?as you prepare for MCAD or MCSD certification. Includes study guide for Exams 70-310 and 70-320, evaluation software, eBook, and testing tool
Publisher: Microsoft Press; 2 Har/Cdr edition
Language: English
ISBN: 0735619271
Paperback: 834 pages
Data: March 26, 2003
Format: CHM
Description: Get self-paced, from-the-source exam preparation and self-assessment for the skills measured by MCP Exams 70-305 and 70-315#151;core requirements for MCAD and MCSD certification. Features an enhanced testing tool and more labs and code examples.
Publisher: AUERBACH; 1 edition
Language: English
ISBN: 0849350808
Paperback: 432 pages
Data: December 5, 2007
Format: PDF
Description: Semantic Webs promise to revolutionize the way computers find and integrate data over the internet. They will allow Web agents to share and reuse data across applications, enterprises, and community boundaries. However, this improved accessibility poses a greater threat of unauthorized access, which could lead to the malicious corruption of information. Building Trustworthy Semantic Webs addresses the urgent demand for the development of effective mechanisms that will protect and secure semantic Webs.
Design Flexible Security Policies to Improve Efficiency
Securing semantic Webs involves the formation of policies that will dictate what type of access Web agents are allowed. This text provides the tools needed to engineer these policies and secure individual components of the semantic Web, such as XML, RDF, and OWL. It also examines how to control unauthorized inferences on the semantic Web. Since this technology is not fully realized, the book emphasizes the importanceof integrating security features into semantic Webs at the onset of their development.
Through its expansive coverage, Building Trustworthy Semantic Webs describes how the creation of semantic security standards will ensure the dependability of semantic Webs. It provides Web developers with the tools they need to protect sensitive information and guarantee the success of semantic Web applications.
Publisher: Wiley; 1st edition
Language: English
ISBN: 0471219738
Paperback: 352 pages
Data: July 15, 2002
Format: PDF
Description: PHP has an edge over locked-in solutions such as JSP and ASP for most Web development work because it is a cross-platform technology. Surveys indicate that PHP is rapidly becoming the most widely used Web scripting language and PHP skills are now considered essential for many Web developers.
* Explains why PHP is easier to learn than Perl or JavaScript and how it is useful in server-side development and administration tasks
* Offers guidance to fully utilizing the possibilities of PHP
* Enables Web designers and others with HTML skills to quickly gain essential abilities for site administration and content development
Publisher: Sams; 1 edition
Language: English
ISBN: 0672329123
Paperback: 1061 pages
Data: November 9, 2006
Format: CHM
Description: Reusable components and patterns for Ajax-driven applications
Ajax is one of the latest and greatest ways to improve users’ online experience and create new and innovative web functionality. By allowing specific parts of a web page to be displayed without refreshing the entire page, Ajax significantly enhances the experience of web applications. It also lets web developers create intuitive and innovative interaction processes.
Ajax for Web Application Developers provides the in-depth working knowledge of Ajax that web developers need to take their web applications to the next level. The book shows how to create an Ajax-driven web application from an object-oriented perspective, and it includes discussion of several useful Ajax design patterns.
This detailed guide covers the creation of connections to a MySQL database with PHP 5 via a custom Ajax engine and shows how to gracefully format the response with CSS, JavaScript, and XHTML while keeping the data tightly secure. It also covers the use of four custom Ajax-enabled components in an application and how to create each of them from scratch.
The final section of the book combines the individual code examples and techniques from earlier chapters of the book into one larger, Ajax-driven application–an internal web mail application that can be used in any user-based application, such as a community-based web application. Readers will learn not only how to create and use their own reusable Ajax components in this application but also how to connect their components to any future Ajax applications that they might build.
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Paperback: 443 pages
Data: June 5, 2007
Format: PDF
Description: Web Analytics: An Hour A Day is the first book by an in-the-trenches practitioner of web analytics. It provides a unique insider’s perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization. Rather than spamming you with metrics and definitions, Web Analytics: An Hour A Day will enhance your mindset and teach you how to fish for yourself.
Avinash Kaushik is a expert in web analytics and author of the top-rated blog Occam’s Razor (http://www.kaushik.net/avinash). In this book, he goes beyond web analytics concepts and definitions to provide a step-by-step guide to implementing a successful web analytics strategy. His revolutionary approach to web analytics challenges prevalent thinking about the field and guides readers to a solution that will provide truly informed and actionable insights.
In Part I, Avinash explains why traditional web analytics is dead and introduces the Trinity mindset and strategic approach for web analytics. He then details the data collection options at your disposal for robust analytics and the pros and cons of each methodology (such as clickstream, outcomes, research, and competitive data). He concludes Part I with a deep dive into qualitative data and its critical role in any web analytics program.
In Part II, Avinash provides insights that will challenge your knowledge of what it takes to create a successful web analytics program. He covers customer centricity, optimal organizational structure, how to identify great analysts, and his (now famous) 10/90 rule of web analytics. From his experience, he outlines radical strategies for how you should select the right tool for your company (while saving money and peace of mind) and identify truly valuable metrics with his "three layers of So What?" test. He concludes Part II by providing a fresh perspective on some of the most common web analytics reports that you'll never look at in the same way again.
In Part III, Avinash guides readers to a successful web analytics strategy and implementation month by month, day by day, and hour by hour. A customized quick-start guide for different businesses (including blogs) is followed by increasingly advanced and crucial analytics topics, such as search analytics (SEO, SEM/PPC and internal site search) and multi-channel marketing analytics. That's followed by the revelation of the key ingredients of a great experimentation and testing platform, performing competitive intelligence analysis, and Web 2.0 analytics.
Paperback: 216 pages
Data: March 1, 2006
Format: PDF
Description: For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.
Publisher: For Dummies
Language: english
ISBN: 0470049820
Paperback: 408 pages
Data: January 10, 2007
Format: PDF
Description: Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.
Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to:
* Understand online marketing essentials
* Prepare an online business plan
* Design the look and feel of your site
* Create a concept, develop content, and make it accessible
* Know the key components of an online store
* Use buzzing, e-mailing, and other advertising tactics
* Make your site search engine friendly
* Handle Web transactions with ease
* Stay out of legal trouble
* Wow customers with new technology
This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you’ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!
Paperback: 336 pages
Publisher: AMACOM; Second Edition edition (April 29, 2009)
Language: English
ISBN-10: 0814413048
ISBN-13: 978-0814413043
Format: PDF
Description: When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to:
• write irresistible Web copy, e-mails, and marketing communications
• quickly turn lackluster sites into “perpetual money machines”
• streamline key messages down to intriguing “cyber bites”
• use the psychological tactics that compel Web surfers to buy
Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!
Publisher: AUERBACH; 1 edition
